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Conversion Optimization Checklist

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful  brand online. Conversion optimization gets you more customer (and money) with the same amount of traffic. If you feel like you have a great web presence, but people do not convert or buy, you are losing to your competition. Do you like …


How Price Should Be Considered When Buying Web Design Services

One of the first questions that we ask our new clients is what is your average customer worth in profit to your business? That helps us to frame the value of increased sales, usability, services offered or automated functions, etc. At least to some extent, to the business owner. We humans tend to think that cheaper …


Infographic: How To Reduce Your Bounce Rate

You have heard the term “bounce rate” before, but what does it actually mean? Below is an infographic that breaks down all of the components of this measurement as well as illustrating things you can do to improve this critical metric. Got questions? Give us a call at 678-608-0538 or contact us by email here.


5 Key Principles Of Responsive Design

If you’ve looked into website design recently, you’ve likely come across something called responsive web design (RWD). This type of design has become more and more popular in recent years, and will continue to be a go-to style. To help show you why you should be using responsive design for your business website, here are …


Social Login and Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers …


Penguin 2.0: What It Means For Your Business

Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0 …


Lessons About Social Media – from Micheal Jordan

Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average. His astounding NBA performance (five regular-season MVPs and three All-Star …


How Transparency is Becoming the New Currency in Business

The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant. The lines between the online and offline worlds have blurred over the last decade. People have easy access to information about any topic – or person – immediately, and it’s fundamentally altered …


How Website Design and Internet Marketing Can Make or Break Your Business

Do you have a website with conversion rates that leave a lot to be desired? Or is your beautifully designed site simply not attracting visitors in the first place? A comprehensive internet marketing strategy is easy to achieve, and can solve both of these issues quickly. Whether your company operates solely online, makes use of …


Why Your SEO Silver Bullet Will Fail

Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst? What were the similarities? The differences? How is this update related to the equinox? The Earth’s alignment with Venus and Mars is a very serious and pressing matter for all …