Common SEO Myths and Misconceptions Debunked

To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own …


Organic vs Paid Search Marketing

Web traffic from search engines is typically broken down into one of two different categories: organic and paid. While both of these mediums offer an effective way for webmasters to funnel traffic to their site, there are some major differences between them that shouldn’t go unnoticed. If you’re thinking about launching a marketing campaign, you …


WordPress SEO: Is Your Site Properly Optimized?

With over 100 million websites using this platform, WordPress is the world’s most popular content management system (CMS). It offers the unique combination of simplicity and full customization. Users with little-to-no previous web design experience can have a fully functional website up and running in a matter of minutes. And while most people use it …


How To Speed Up a Slow Website

Allowing your website to suffer from an exceedingly high load time hurts your traffic, conversions and possibly even search engine rankings. Most people browsing around on the internet aren’t willing to wait five seconds or longer for a webpage to load; they want to access it immediately, without staring at their browsers ‘now loading’ icon. …


Why ‘Simple’ Is the Best Approach For Building Websites

You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy …


Is a High Bounce Rate Killing Your Site’s Conversions?

Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in …