Blog

22
Aug

Killing Conversions With Captchas

A couple of weeks ago, I read an interesting article by Tim Allen (no, not “Tool Time Tim”) about how having a CAPTCHA on your website could be really bad for business. For those unfamiliar with the term, “CAPTCHAs” are those annoying boxes filled with scrambled letters that you must solve before completing an action. …

9
Aug

New Google Videos Spell Out What Can Get You Into Trouble

It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your …

25
Jul

Social Login and Sharing: Consumers Want Choice

Social Login has become a standard on the web and on mobile devices, with the world’s largest businesses implementing the technology on their web properties so that their users can quickly register and login with their existing social identities, and so that those businesses can gain valuable permission-based data about their users. And while consumers …

28
Jun

Penguin 2.0: What It Means For Your Business

Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0 …

28
Jun

Lessons About Social Media – from Micheal Jordan

Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average. His astounding NBA performance (five regular-season MVPs and three All-Star …

24
Jun

How Transparency is Becoming the New Currency in Business

The internet has ushered in a new era of transparency, and if you’re not open, the simple truth is you’re becoming increasingly irrelevant. The lines between the online and offline worlds have blurred over the last decade. People have easy access to information about any topic – or person – immediately, and it’s fundamentally altered …

24
Jun

How Website Design and Internet Marketing Can Make or Break Your Business

Do you have a website with conversion rates that leave a lot to be desired? Or is your beautifully designed site simply not attracting visitors in the first place? A comprehensive internet marketing strategy is easy to achieve, and can solve both of these issues quickly. Whether your company operates solely online, makes use of …