Blog

17
Jun

Why Your SEO Silver Bullet Will Fail

Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst? What were the similarities? The differences? How is this update related to the equinox? The Earth’s alignment with Venus and Mars is a very serious and pressing matter for all …

17
Jun

How To Commit Brand Suicide

A graphic designer spoke to me last week. His graphic design firm — let’s call it XYZ Design — was numero uno in designing labels for a large wine company. Let’s call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them …

3
May

So Long Office

Factories used to be arranged in a straight line. That’s because there was one steam engine, and it turned a shaft. All the machines were set up along the shaft, with a belt giving each of them power. The office needed to be right next to this building, so management could monitor what was going …

3
May

Getting It Done Versus How Much Is It Going to Cost?

There’s a world of difference between hourly work and linchpin work. You can pay people by the hour when there are available substitutes. When you rely on freelancers you can put a value on their time based on what the market is paying. If there are six podiatrists in town, and all can heal your …

3
Mar

Is Your Web Site Asleep?

Need To Create A Website That’s Dynamite? Websites are a waste of money and time. Well most of them are. Most people go online for just one reason– Get Information. Yet, what do you see at most websites? Portfolio! See the problem? If you stop and think, this is not a website problem. It’s a communication …

22
Jan

Search Engine Optimization Do’s and Don’ts

The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products. Search Engine Optimization Methodology There are several approaches to developing a …

5
Dec

Five Questions To Ask An SEO

We’ve dealt with many companies and websites in a search engine optimization capacity. The search engine optimization world is one surrounded by mystery. Although there is a thriving online community, search engine optimization is not typically offered as a course at schools or universities around the country. It is very much a skilled learned through …