Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful brand online. Conversion optimization gets you more customer (and money) with the same amount of traffic. If you feel like you have a great web presence, but people do not convert or buy, you are losing to your competition. Do you like …
One of the first questions that we ask our new clients is what is your average customer worth in profit to your business? That helps us to frame the value of increased sales, usability, services offered or automated functions, etc. At least to some extent, to the business owner. We humans tend to think that cheaper …
You have heard the term “bounce rate” before, but what does it actually mean? Below is an infographic that breaks down all of the components of this measurement as well as illustrating things you can do to improve this critical metric. Got questions? Give us a call at 678-608-0538 or contact us by email here.
If you’ve looked into website design recently, you’ve likely come across something called responsive web design (RWD). This type of design has become more and more popular in recent years, and will continue to be a go-to style. To help show you why you should be using responsive design for your business website, here are …
There’s a growing trend towards the use of online videos to market products and services. We live in an age where smartphones and tablets have blazing-fast internet speeds, so it only makes sense for consumers to watch a video as opposed to reading sales copy. It’s a faster, more convenient, and let’s face it: videos …
It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back …
Running a successful content marketing campaign for your business isn’t as easy as publishing a dozen or so articles to various sites and directories. Sure, this may gain you some initial exposure, but the benefits will be minimal at best. And depending on the approach you take with content marketing, it could have a negative …
If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate …
Guest blogging is a content marketing technique that’s become increasingly popular within the past few years. With all of the recent Panda and Penguin updates Google has rolled out, webmasters are looking for safe, search engine-friendly ways to build backlinks. Guest blogging is frequently viewed as one of the safest and most effective ways to …
Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can …