Why Problem Based Positioning Is A Magnet

Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find …


Six Tips For Maximizing Your Small Business Blog

If you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image. While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation …


Is your marketing missing the cookie factor?

Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? What is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to improve your bottom line? You Buy $30 Takeout, You Get Free Coke and Wontons My smile was bigger than the Great …


Why Are Customers So Indecisive?

Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders. You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know why. …


SEO – Best Marketing For Hard Economic Times

The U.S. economy is in the worse shape it’s been in for many years. Consumers are spending less, banks are lending less, and major financial institutions are falling down like dominoes. But as a business owner, you can’t just throw in the towel. You have to push forward through these troubled times. At the same …