Category - Search Engine Optimization

There’s a growing trend towards the use of online videos to market products and services. We live in an age where smartphones and tablets have blazing-fast internet speeds, so it only makes sense for consumers to watch a video as opposed to reading sales copy. It’s a faster, more convenient, and let’s face it: videos …

It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back …

Running a successful content marketing campaign for your business isn’t as easy as publishing a dozen or so articles to various sites and directories. Sure, this may gain you some initial exposure, but the benefits will be minimal at best. And depending on the approach you take with content marketing, it could have a negative …

If you run a website or blog, you’ll eventually have to address the topic of duplicate content. It’s no secret that Google and other search engines place a great deal of value on unique, original content. Websites with unique content tend to rank higher; it’s just than simple. To understand the real effect of duplicate …

Guest blogging is a content marketing technique that’s become increasingly popular within the past few years. With all of the recent Panda and Penguin updates Google has rolled out, webmasters are looking for safe, search engine-friendly ways to build backlinks. Guest blogging is frequently viewed as one of the safest and most effective ways to …

Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can …

To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own …

With the new year fast approaching, there’s no better time than now for small business owners to plan their marketing campaigns for 2014. Rather than looking back at the previous 365 days and analyzing each piece of data with a microscope, you should look to the future. The internet continues to grow and expand at …

Web traffic from search engines is typically broken down into one of two different categories: organic and paid. While both of these mediums offer an effective way for webmasters to funnel traffic to their site, there are some major differences between them that shouldn’t go unnoticed. If you’re thinking about launching a marketing campaign, you …

With over 100 million websites using this platform, WordPress is the world’s most popular content management system (CMS). It offers the unique combination of simplicity and full customization. Users with little-to-no previous web design experience can have a fully functional website up and running in a matter of minutes. And while most people use it …