Category - Uncategorized


Infographic: How To Reduce Your Bounce Rate

You have heard the term “bounce rate” before, but what does it actually mean? Below is an infographic that breaks down all of the components of this measurement as well as illustrating things you can do to improve this critical metric. Got questions? Give us a call at 678-608-0538 or contact us by email here.


Multiple Personalities – The Key to Website Success

Nowadays, with so many online stores peddling the same products, customers have very little incentive to buy from one place over another. Sure, you could try to separate yourself by having lower prices, but if you’re in a market with the big boys like Amazon, you’ll never win that war. No, competing on price alone …Page Not Found

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To 301, or Not to 301 … Good Question!

To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using …


Proper Image Management Could Boost Your Conversion Rates

In online sales, few statistics are as important as conversion rate. When you are able to make more money without adding a single new visitor, that’s a very good thing, after all! There are many things that can help boost a website’s conversion rate but one of the most often overlooked factors is a site’s …


Killing Conversions With Captchas

A couple of weeks ago, I read an interesting article by Tim Allen (no, not “Tool Time Tim”) about how having a CAPTCHA on your website could be really bad for business. For those unfamiliar with the term, “CAPTCHAs” are those annoying boxes filled with scrambled letters that you must solve before completing an action. …


How To Generate Content Ideas For Your Blog

Google loves blogs because they are a source of new, fresh content. Not only is each article, itself, new material for Google to index but any comments left on the blog is seen as fresh content by the search engines. Therefore, every website should have a blog associated with it. Of course, not just any …


Why Your SEO Silver Bullet Will Fail

Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change. Who got hit the worst? What were the similarities? The differences? How is this update related to the equinox? The Earth’s alignment with Venus and Mars is a very serious and pressing matter for all …


Why Problem Based Positioning Is A Magnet

Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find …


Six Tips For Maximizing Your Small Business Blog

If you’re like most socially-savvy companies, your business probably has a blog. It’s a great way to connect with your customers, announce new products, and provide a human face to your company’s image. While writing insightful and informative blog posts is the most important thing to do with a company blog, the design and implementation …


Is your marketing missing the cookie factor?

Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? What is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to improve your bottom line? You Buy $30 Takeout, You Get Free Coke and Wontons My smile was bigger than the Great …

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