Tips On Setting Up a Facebook Page For Your Business

With an estimated 1.11 billion users worldwide (May 2013 report), Facebook is a massive platform that’s teeming with consumers ready to spend money. While it’s had plenty of ups and downs in its 9 years of being online (founded February 4, 2004), it remains the world’s most popular social media networking site. With that said, …


Top 7 Pay-Per-Click Marketing (PPC) Mistakes

When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too …


Staying Social: How Your Businesses Can Benefit From Social Media

The ever-expanding world of social media has revolutionized the way businesses interact with customers and conduct their daily operations. No longer are companies limited to using traditional direct marketing and advertising methods. Through social media, they can generate a ‘buzz’ surrounding their product or service which continues to bring in new customers. But this is …


How To Identify a Google Panda Update Penalty

Also known as the farmer update, Google’s “Panda” update is a ranking algorithm filter designed to lower the rank of low-quality websites. When a website is triggered by this filter, it can have severe consequences on its ranking and ultimately it’s traffic. Hundreds of webmasters have reported seeing their sites drop completely off Google’s radar …


Google AdWords: How It’s Changed and Where It’s Headed

The landscape of Google AdWords is constantly changing to meet the needs of both businesses and search engine users. While it’s always been a powerful advertising platform, the expanded targeting capabilities and features with Google AdWords make it even more useful than ever. But how exactly has the world’s largest advertising network changed, and where …


Multiple Personalities – The Key to Website Success

Nowadays, with so many online stores peddling the same products, customers have very little incentive to buy from one place over another. Sure, you could try to separate yourself by having lower prices, but if you’re in a market with the big boys like Amazon, you’ll never win that war. No, competing on price alone …


To 301, or Not to 301 … Good Question!

To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using …