Top 7 Pay-Per-Click Marketing (PPC) Mistakes

When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too …


Staying Social: How Your Businesses Can Benefit From Social Media

The ever-expanding world of social media has revolutionized the way businesses interact with customers and conduct their daily operations. No longer are companies limited to using traditional direct marketing and advertising methods. Through social media, they can generate a ‘buzz’ surrounding their product or service which continues to bring in new customers. But this is …


Multiple Personalities – The Key to Website Success

Nowadays, with so many online stores peddling the same products, customers have very little incentive to buy from one place over another. Sure, you could try to separate yourself by having lower prices, but if you’re in a market with the big boys like Amazon, you’ll never win that war. No, competing on price alone …


To 301, or Not to 301 … Good Question!

To start with, let me apologize for the title of this piece. It’s a little misleading – not because it isn’t about 301s, though. I only wish people would ask that question! No, unfortunately, far too often as I am performing website SEO audits, I see people using 301s incorrectly. We’ll often see people using …