Category - Something To Think About

Conversion Rate Optimization (CRO) is one of the most important aspects of building a successful  brand online. Conversion optimization gets you more customer (and money) with the same amount of traffic. If you feel like you have a great web presence, but people do not convert or buy, you are losing to your competition. Do you like …

One of the first questions that we ask our new clients is what is your average customer worth in profit to your business? That helps us to frame the value of increased sales, usability, services offered or automated functions, etc. At least to some extent, to the business owner. We humans tend to think that cheaper …

There’s a growing trend towards the use of online videos to market products and services. We live in an age where smartphones and tablets have blazing-fast internet speeds, so it only makes sense for consumers to watch a video as opposed to reading sales copy. It’s a faster, more convenient, and let’s face it: videos …

It’s no secret that backlinks play a direct role in a website’s search engine rankings. Even with all of the Panda, Penguin and Hummingbird updates Google’s made to their algorithm, backlinks remain a fundamental metric in determining how, and where, a website should rank. But how exactly do you encourage other webmasters to link back …

Running a successful content marketing campaign for your business isn’t as easy as publishing a dozen or so articles to various sites and directories. Sure, this may gain you some initial exposure, but the benefits will be minimal at best. And depending on the approach you take with content marketing, it could have a negative …

Guest blogging is a content marketing technique that’s become increasingly popular within the past few years. With all of the recent Panda and Penguin updates Google has rolled out, webmasters are looking for safe, search engine-friendly ways to build backlinks. Guest blogging is frequently viewed as one of the safest and most effective ways to …

Do you have a strategy in place to market your business on mobile devices? In the past, business owners could skip this medium by focusing strictly on traditional online marketing efforts. With all of the recent momentum and gains seen in the mobile landscape, however, this is no longer a medium that business owners can …

News flash: Google now uses Secure Sockets Layer (SSL) technology to encrypt user searches. Okay, this isn’t exactly a new practice by the search engine giant, but it’s becoming more widespread by affecting 100% of all organic searches made through Google. So, what impact does this have on webmasters? Google’s Early Search Encryption In October …

To say there’s a lot of bad information on search engine optimization floating around out there would be the understatement of the year. Due to the nature of Google’s ranking algorithm, they remain relatively quiet on which factors they use to rank webpages. As a result, webmasters are left to speculate and perform their own …

With the new year fast approaching, there’s no better time than now for small business owners to plan their marketing campaigns for 2014. Rather than looking back at the previous 365 days and analyzing each piece of data with a microscope, you should look to the future. The internet continues to grow and expand at …