Category - Google

You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy …

Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in …

There’s nothing more frustrating than spending countless hours of long sleepless nights building a massive website for your business only for Google to place it 20, 30 or 50 pages deep in their results. Common sense should tell you that very few people, if any, will actually click through this many pages. If Google isn’t …

When done correctly, running pay-per-click (PPC) marketing campaigns is a cost-effective way to increase conversions. Just as the name suggests, you only pay when a visitor click your ad; therefore, if you earn more per click than what you pay the PPC network, you can continue to grow and scale your campaigns. Unfortunately, far too …

Also known as the farmer update, Google’s “Panda” update is a ranking algorithm filter designed to lower the rank of low-quality websites. When a website is triggered by this filter, it can have severe consequences on its ranking and ultimately it’s traffic. Hundreds of webmasters have reported seeing their sites drop completely off Google’s radar …

The landscape of Google AdWords is constantly changing to meet the needs of both businesses and search engine users. While it’s always been a powerful advertising platform, the expanded targeting capabilities and features with Google AdWords make it even more useful than ever. But how exactly has the world’s largest advertising network changed, and where …

It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your …

Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0 …

Do you have a website with conversion rates that leave a lot to be desired? Or is your beautifully designed site simply not attracting visitors in the first place? A comprehensive internet marketing strategy is easy to achieve, and can solve both of these issues quickly. Whether your company operates solely online, makes use of …

How ’bout them Saints?  Nothing like a great comeback story – and if any town deserves – it is New Orleans As if it wasn’t exciting enough to watch an underdog upset, there was a moment during Sunday’s broadcast where I actually got tears in my eyes like a big baby. It wasn’t the game. It was at Google’s …