Category - Search Engine Optimization

Allowing your website to suffer from an exceedingly high load time hurts your traffic, conversions and possibly even search engine rankings. Most people browsing around on the internet aren’t willing to wait five seconds or longer for a webpage to load; they want to access it immediately, without staring at their browsers ‘now loading’ icon. …

You’ve probably heard of the saying keep it simple stupid (or KISS for short). While the term was originally coined by military aviation engineer Kelly Johnson over half a decade ago (long before the internet), it’s an excellent way to approach building new websites. Far too many people over-complicate the process with formulas or fancy …

Have you ever searched for a specific product or service and end up on a site that you don’t fully trust? Sure you have – we all have. Whether you found it through a search engine listing, banner advertisement, or even heard about it from a friend, there are millions of websites out there suffering …

Bounce rate is a critical measurement that many webmasters seem to overlook. When you’re constantly monitoring and analyzing your site’s search engine rankings for target keywords along with actual traffic and conversions, it’s easy to forget about something as simple as the bounce rate. However, a high bounce rate can negatively impact a website in …

There’s nothing more frustrating than spending countless hours of long sleepless nights building a massive website for your business only for Google to place it 20, 30 or 50 pages deep in their results. Common sense should tell you that very few people, if any, will actually click through this many pages. If Google isn’t …

Also known as the farmer update, Google’s “Panda” update is a ranking algorithm filter designed to lower the rank of low-quality websites. When a website is triggered by this filter, it can have severe consequences on its ranking and ultimately it’s traffic. Hundreds of webmasters have reported seeing their sites drop completely off Google’s radar …

It’s often difficult to determine what is considered good link building practices and what will get you into trouble with Google. After all, just the act of trying to go out there and get links is a form of search engine manipulation, isn’t it? There’s a difference between letting a related website know about your …

Those familiar with the 80/20 rule (also known as Pareto’s Principle) know that you get 80% of your success out of only 20% of your work. Concentrating on the quick things that generate the most money is something that everyone in the business world should have at the top of their priority list. Naturally, we …

Just when you thought you could breathe a sigh of relief, Google launched the next major update to its search engine and ranking algorithms. The previous Panda and Penguin updates caused panic among bloggers, content writers and businesses and this new update is no different. The new set of updates is aptly named Penguin 2.0 …

Michael Jordan, also known as “Air Jordan”, is a living legend. He was named the ‘greatest North American athlete of the 20th century’ by the ESPN. In fact, he still holds the NBA record for the highest regular season score with 30.12 points on average. His astounding NBA performance (five regular-season MVPs and three All-Star …